Marketing Copywriter & Social Media Manager
For three years, I was the Marketing Copywriter & Social Media Manager for Creative Memories, an international scrapbook supply company located in St. Cloud, Minnesota. Throughout my time there, I worked to cater to the older audience while also helping to broaden the Creative Memories horizons and reach a younger demographic to try and get them interested in scrapbooking.
By the numbers…
Impressions: +33.1%
Engagements: +48.6%
Link Clicks: +24.8%
Page Likes: +10.19%
Posts: +102%
Average Daily Reach: +50.22%
Impressions: +442%
Engagements: +274%
Profile Action: +124%
Followers: +111.85%
Posts: +205%
Followers: 33,275 total
Growth: +14,464
Posts: +61.5%
April Fools’ Day
I was in charge of the annual April Fools’ Day prank. It was the best day of the year by far. I was in charge of everything from the idea to the final post.
Here’s what we did.
2019: Scrap-Hat
The biggest thing that stops a scrapbooker from sitting down and completing that album they’ve been thinking about? A lack of focus. Thankfully, the Scrap-Hat is here to help.
The Scrap-Hat will eliminate all distractions in your life so that you can devote your full attention to your albums. Pair them with the Edible Sticker Pack (stickers that you can eat) and you’ll never have a reason to leave your craft room!
Say goodbye to distractions (and good hygiene) for good!
2020: Scrappie for President
In 2020, many frustrated voters felt like there wasn’t a candidate that represented what they wanted…and scrapbookers were no exception.
Enter Scrappie the Bear. Scrappie is the longtime mascot of Creative Memories, and now, he’s entering the presidential race to fight for the issues that scrapbookers care about.
It was HOT inside the costume.
2021: Motivating Microchip
Sometimes, not even a Scrap-Hat can keep you focused. For those cases where you need to be forced to be focused, you need a Motivating Microchip — an injection that will zap you every time you aren't scrapbooking.
This video was created in the middle of the COVID-19 pandemic, with each of the actresses having to film their roles remotely.
They killed it.
Copywriting
Memes
At this point, I can confidently say that I’ve written more scrapbooking-related memes than anyone else in human history.
